Online marketplaces – entering the next phase

Digital adoption is accelerating.

Covid-19 has created short-term winners and losers. But the more structural impact is that trends already under way have been accelerated. Everything was already moving online. Now this is happening even faster. Online marketplaces now have a combined value of $814 billion globally. 58% of consumer marketplaces could be well-positioned to navigate the crisis, while another 23% might experience a sharp “V-shaped” recovery.

But the biggest wave for digital marketplaces is still ahead of us, with the biggest consumer categories still largely undigitised.

Amsterdam, June 2020 – Dealroom, a business information provider, has released “Online marketplaces entering the next phase”, a research report created in partnership with global online classifieds company Adevinta, and investors Speedinvest x and Point Nine.

The report assesses the development of digital marketplace dominance over the last two decades, how the Covid-19 crisis is changing behaviour and business, the drivers of development, and the significant sectors still ripe for marketplace disruption.

Marketplaces as critical infrastructure.

The Covid-19 crisis has demonstrated how critical online consumer services and technology are for many aspects of society and the economy. We’re entering a new phase in the ongoing evolution of online marketplace models. The report explores how startups are colliding with the offline world, its regulations and laws of physics, which sometimes impact unit economics. The crisis may also impact funding sources for startups, leading to an increased focus on profitability.

Discover the data behind the biggest marketplace opportunities, you can download the 65-page report here.